This rub yields approximately 2/3 cup (10 tablespoons), enough for 2-3 whole turkeys or 4-6 turkey breasts. Store in an airtight container for up to 4 months in a cool, dark location. If brining turkey before smoking, reduce salt in rub to 1 teaspoon to avoid overly salty results. The brown sugar creates beautiful caramelization and bark—don't skip it unless you need a sugar-free version.
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